Metric Insights
19 articles
What is gtm-msr.appspot.com?
How does SealMetrics Calculate Entrances?What is an "Entrance"?
How to change UTM parameters
How to track Social Ads CampaignsSealmetrics uses multiple methods to accurately track and attribute traffic coming from Meta Ads (Facebook and Instagram advertisements).
How to track Google Ads Campaigns:
Understanding the "(not set)" Value in Your Reports
Why Does GA4 Measure More Than Sealmetrics?
Definitions
What is Rejoined Traffic
Update to the SealMetrics Pixel
How Sealmetrics Tracks Traffic Without Cookies
Understanding Referrer Loss and Direct Traffic in Sealmetrics
How SealMetrics Calculates SEO Traffic
What is a TERM in SealMetrics?
How SealMetrics Differentiates Referrer Traffic from Direct Traffic
What attribution model does Sealmetrics use?
Why do I see more conversions or revenue in Sealmetrics than in my ERP?
What is gtm-msr.appspot.com and How to Prevent It from Triggering Tags in GTM
Referral vs Direct TrafficUnderstanding the distinction between Referrer and Direct traffic in SealMetrics is fundamental to accurate traffic source analysis.