A visit occurs when a user lands on your website, and the referrer is either empty or originates from a different domain. Each time a user enters your site, regardless of whether they refresh or reload the landing page multiple times, SealMetrics will count each interaction as a separate visit.

A page view is recorded whenever a visitor loads or reloads a page on your website, and the referrer remains the same domain. It tracks each time a page is accessed within your site, helping you measure user engagement and content consumption.

An event is any specific interaction or action on your website that you choose to track, such as clicks, form submissions, or video plays. Events provide detailed insights into user behavior beyond simple page views.

A microconversion is an event on your website that indicates a user’s progress toward a primary conversion goal, but isn’t as significant as the final conversion itself. Examples include signing up for a newsletter or adding an item to a cart. These more minor actions help measure engagement and user intent.

An Account is the space where all the traffic data for a website is collected. It serves as the main repository for tracking and analyzing user activity. An Account can include one main domain and multiple subdomains, allowing you to monitor the complete user journey across different site sections within a single platform.

A conversion is an action completed by a user that aligns with a predefined goal, such as filling out a form, making a purchase, or subscribing to a service. Conversions are critical for measuring the effectiveness of marketing campaigns and overall site performance.

A funnel is a set of defined steps that users must follow to reach a specific goal, such as purchasing or signing up for a service. Analyzing funnels helps identify where users drop off and optimize the path to conversion.

A traffic source refers to the source from which users arrive at your website, such as search engines, social media, direct traffic, or referral links. Understanding traffic sources helps you evaluate the performance of different marketing channels.

Real-time tracking involves immediately collecting and displaying data as users interact with your website. This allows marketers to monitor user behavior as it happens, providing instant insights for rapid decision-making.

Data retention refers to the duration data is stored and available for analysis. SealMetrics offers data retention for a specific period in compliance with privacy regulations, ensuring businesses can access historical data while maintaining legal standards."

A subdomain is a part of a larger domain and is often used to organize different website sections, such as blog.example.com or shop.example.com. In SealMetrics, subdomains can be tracked under the same account to provide a comprehensive view of user interactions across the entire site ecosystem.

Consentless analytics refers to tracking and analyzing user behavior without needing explicit user consent, typically by avoiding cookies. SealMetrics employs consentless analytics to provide accurate data while ensuring compliance with privacy regulations.