What is Subdomain Differentiation?
Subdomain differentiation is a feature that allows you to track and analyze user activity across different subdomains of your website. For example, you can see how users move between:
www.yourwebsite.com (main site)
blog.yourwebsite.com (content subdomain)
app.yourwebsite.com (application subdomain)
Where to Find Subdomain Analytics
Log in to your Sealmetrics dashboard
Navigate to the Funnel section in the main menu
Look for the new Top Pages toggle in the upper right corner
Enable the toggle to see data separated by subdomain
Understanding the Subdomain Analytics Dashboard
The subdomain analytics dashboard consists of several key components:
1. Subdomain Overview
This section displays a breakdown of traffic across all your subdomains, showing:
Total pageviews per subdomain
Percentage of total traffic by subdomain
Traffic trends over time for each subdomain
2. Cross-Subdomain Flow Visualization
This interactive diagram shows how users move between different subdomains:
Arrows indicate direction of movement
Arrow thickness represents volume of traffic
Color coding indicates common paths and potential bottlenecks
3. Top URLs by Subdomain
For each subdomain, you'll see:
Most visited pages
Entry pages (where users first arrive)
Exit pages (where users leave)
Pages that drive traffic to other subdomains
Common Use Cases and How to Analyze Them
Tracking Conversion Paths Across Subdomains
Example Scenario: Your hotel website uses booking.hotelname.com for reservations
In the Cross-Subdomain Flow view, examine flows from your main domain to the booking subdomain
Identify which pages on your main domain drive the most traffic to the booking subdomain
Check for pages with high abandonment before reaching the booking subdomain
Use the Top URLs report to see which specific pages on your main site most effectively lead to booking attempts
Measuring Content Marketing Effectiveness
Example Scenario: Your company uses blog.company.com for content marketing
Select your blog subdomain in the dropdown filter
View the Outbound Flow report to see which blog posts drive traffic to your main site or product subdomains
Sort by conversion rate to identify your most effective content
Use the date filters to compare performance over time
Optimizing Educational Resources
Example Scenario: A university with separate info.university.edu and apply.university.edu subdomains
Use the User Journey report to see the typical path students take before reaching the application subdomain
Identify program information pages that successfully drive application starts
Look for points where prospective students drop off before completing applications
Compare conversion rates between different information pages to guide content improvements
Troubleshooting
Issue: Not seeing data for a specific subdomain
Verify that the subdomain uses the same Sealmetrics tracking code
Check that your DNS settings properly include the subdomain
Ensure there are no content security policies blocking tracking
Issue: Inconsistent cross-subdomain tracking
Confirm that your Sealmetrics installation is up to date
Verify that all subdomains are on the same protocol (HTTP or HTTPS)
Check for any third-party scripts that might be interfering with tracking