Hello, and thank you for your interest in Sealmetrics. My name is Rafael Jiménez, the founder of Sealmetrics. In this guide, I’ll walk you through the advantages of Sealmetrics for decision-making in your online business.
What is Sealmetrics?
Sealmetrics is a privacy-first measurement tool. All data displayed in Sealmetrics is validated by our legal team, ensuring compliance with the most stringent privacy regulations.
Sealmetrics is built on two distinct, consentless measurement systems:
Isolated Hits: Measures each interaction on your website as separate, unconnected events.
Session ID: Tracks user sessions without cookies or fingerprinting, creating a temporary session ID that disappears when the user leaves your site.
How Sealmetrics Ensures Privacy and Compliance
Sealmetrics adheres to French and Spanish privacy regulations, which are stricter than general GDPR standards. Key features include:
No user consent required: Fully compliant with privacy laws.
Data storage limited to 25 months: As per regulations.
No real-time data display: Ensures compliance with user privacy.
Detailed Overview of Measurement Systems
1. Isolated Hits
Captures unconnected hits from users on your website.
Example: If five users visit your website simultaneously, the system detects five independent hits but does not link them to individual users or journeys.
Benefit: Offers an extremely high level of privacy.
2. Session ID
Creates a temporary session ID for each user when they visit your website.
Tracks the user's journey without cookies or fingerprinting.
Ideal for: E-commerce businesses requiring accurate referral tracking and seamless measurement across payment gateways.
Consentless Event Tracking
Both systems allow you to track unlimited events like:
Page views
Add-to-cart actions
Leads
Conversions
Additionally, Sealmetrics supports scroll tracking and SPA (Single Page Application) functionality.
Integrations and Setup
Google Tag Manager Integration
Follow these steps to integrate Sealmetrics with Google Tag Manager:
Page View Pixel
Copy the pixel code from the Sealmetrics dashboard.
Add it as a Custom HTML tag in Google Tag Manager.
Set the trigger to fire on all pages.
Save and publish.
Conversion Pixel
Define your conversion (e.g., "Purchase") in the Sealmetrics dashboard.
Generate the pixel code and paste it into Google Tag Manager as a Custom HTML tag.
Set the trigger (e.g., "Thank You" page) and link revenue data through your data layer, if applicable.
Platform Integrations
Sealmetrics is compatible with platforms like:
WordPress
Magento 2
WooCommerce
First-Party Tracker for Ad Blockers
If your website is heavily impacted by ad blockers:
Use the Sealmetrics first-party tracker.
Set up a subdomain in your DNS manager to bypass JavaScript blocking.
Contact us at [email protected] for step-by-step guidance.
Choosing the Right System for Your Business
Isolated Hits: Perfect for businesses requiring extreme privacy compliance, such as legal or healthcare sectors.
Session ID: Ideal for e-commerce, ensuring accurate referral tracking and seamless conversion attribution.
Future-Proof Privacy Compliance
Sealmetrics ensures that if privacy regulations change, you can switch between systems with minimal effort by updating a single line of code.
If you have any questions or need assistance, please reach out to us at [email protected]. We’re here to help you make the most of Sealmetrics!