Understanding the Technical Foundation
Consentless tracking represents a fundamental shift from traditional analytics that rely on individual user identification to aggregate data collection that respects privacy while providing comprehensive insights. Sealmetrics pioneered this approach through innovative measurement technologies that capture complete website behavior without compromising user privacy.
The Core Methodology
Aggregate Data Collection vs. Individual Tracking
Traditional Analytics Approach:
Deposits cookies containing visitor IDs
Tracks individual user journeys across sessions
Creates detailed user profiles and behavior patterns
Requires consent under GDPR and ePrivacy regulations
Loses 50-85% of data when users decline tracking
Sealmetrics Consentless Approach:
Measures website interactions as aggregate events
No individual user identification or profiling
Treats all interactions as part of one large collective dataset
No consent required due to privacy-preserving methodology
Captures 100% of website traffic data
The Dual Tracking System Architecture
Sealmetrics implements the world's only dual consentless analytics system, combining two distinct measurement technologies:
Session-ID Based Tracking
How It Works
Temporary Session Identification: Assigns a unique ID to each individual session
No Cross-Session Linking: Each session is treated as an independent entity
Automatic Expiration: Session IDs expire when the visit ends
Data Captured
Page views within the session
Events that occur in the session
Privacy Safeguards
No Persistent Identification: Session IDs don't persist across browser sessions
No User Profiling: Impossible to build long-term user profiles
Immediate Anonymization: All data anonymized at the point of collection
No Personal Data: No connection to individual identity possible
Isolated Hits Based Tracking
How It Works
Individual Hit Capture: SEAL tracks "hits" or page views as completely isolated events
No Correlation Between Hits: Each click is not correlated with other clicks from the same user
No User Behavior Tracking: We don't track users' behavior patterns across sessions
Maximum Privacy: Highest level of anonymization through complete isolation
The Four-Variable System
From each hit, SEAL tracks only these four essential variables:
Timestamp: When the page view occurred
User Agent: Browser information (not stored for privacy)
Current URL: The page being viewed
Referral URL: Where the visitor came from
Data Processing
Hit-Level Analysis: Each page view recorded independently without correlation
Statistical Aggregation: Individual isolated hits combined into meaningful business metrics
Real-Time Processing: Immediate compilation of aggregate statistics from isolated hits
Use Cases
Healthcare Organizations: Maximum privacy for sensitive sectors
Government Entities: Compliance with strictest privacy requirements
High-Security Environments: Where anonymity is paramount
Maximum Speed Processing: Fastest possible data processing
Technical Implementation
Data Collection Process
Step 1: Event Detection
JavaScript tracker detects website interactions
Events captured without personal identifiers
No cookies, local storage, or fingerprinting used
Immediate anonymization at source
Step 2: Data Processing
Events processed using privacy-preserving algorithms
Aggregate patterns identified from collective data
Statistical analysis performed on anonymous datasets
Real-time compilation of meaningful metrics
Step 3: Insight Generation
Business intelligence extracted from aggregate patterns
Performance metrics derived without individual tracking
Actionable insights provided while maintaining privacy
The "Ping" Methodology
Similar to search engines' web crawling, Sealmetrics uses "pings" to collect data:
Traditional Analytics Pings:
Can be associated with individual users
Require consent for personal data processing
Build individual user profiles over time
Sealmetrics Privacy Pings:
Cannot be associated with any individual
No consent required due to anonymous nature
Contribute to aggregate understanding only
Tracker Options for Different Privacy Needs
GlobalTracker (Recommended for 98% of websites)
Functionality:
Follows sequence of hits within a single session
Enables understanding of user paths during visits
Provides session-based behavioral insights
Maintains strict privacy standards
Privacy Features:
No user identification possible
No cross-session tracking
No future or identifiable profiling
Session-limited data collection only
Best For:
Standard business websites
E-commerce platforms
Marketing analytics needs
Conversion tracking requirements
SuperPrivacy Tracker (Maximum Anonymity)
Functionality:
Measures each interaction as completely disconnected hits
No relationships between any page views
Maximum processing speed
Highest privacy protection
Privacy Features:
Complete anonymity by design
No user journey reconstruction possible
No session-based patterns
Zero connection between interactions
Best For:
Healthcare companies
Government organizations
Legal and financial services
Maximum privacy requirements
Privacy-Preserving Attribution
Campaign Attribution Without Individual Tracking
Challenge: How to attribute conversions to marketing campaigns without tracking individuals?
Sealmetrics Solution:
Aggregate Attribution Models: Last-click model
UTM Parameter Processing: Campaign data processed anonymously
Conversion Attribution: Last-click model
Compliance Through Design
GDPR Compliance Without Consent
How It Works:
No Personal Data Processing: Platform doesn't process any personal data
Aggregate Data Only: All insights derived from collective anonymous data
No Individual Rights Issues: No personal data means no individual rights concerns
Automatic Compliance: Compliance built into the technical architecture
ePrivacy Regulation Compliance
Technical Compliance:
No Individual User Tracking: SEAL's isolated hits system doesn't track individual users
No Terminal Equipment Code: Doesn't insert any code in the user's terminal
Isolated Page Views: Each hit is completely disconnected from others
European Infrastructure: SEAL is a European company with servers in Dublin
Consent-Free Operation: Technical design based on isolated hits eliminates consent requirements
ePrivacy Interpretation: According to our interpretation of the ePrivacy Directive, tracking individual users requires consent, even for anonymous analytics. SEAL's solution eliminates this requirement by tracking only isolated hits that cannot be correlated to individual user behavior.
Real-World Implementation
Website Integration
Simple Implementation:
<!-- Basic Sealmetrics Implementation --> <script> /* SealMetrics Tracker Code */ (function() { var options = { account: 'ADD-ACCOUNT-ID', event: 'pageview', use_session: 1, }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); /* End SealMetrics Tracker Code */ </script>Advanced Configuration:
Event Tracking: Custom events for specific business actions
E-commerce Integration: Revenue and conversion tracking
UTM Processing: Campaign attribution setup
API Integration: Programmatic data access
Data Flow Architecture
1. Collection Layer
Anonymous event capture from website interactions
No personal data collection at source
Immediate privacy-preserving processing
2. Processing Layer
Aggregate data compilation
Statistical pattern recognition
Real-time analysis and insights generation
3. Presentation Layer
Business intelligence dashboards
Marketing attribution reports
Performance analytics interfaces
Benefits of the Consentless Approach
Complete Data Access
100% Traffic Capture: No data loss from consent rejections
Continuous Monitoring: Uninterrupted analytics regardless of user choices
Comprehensive Insights: Complete picture of website performance
Operational Simplicity
No Cookie Banners: Eliminates disruptive consent interfaces
Simplified Implementation: No complex consent management systems
Reduced Compliance Overhead: Automatic regulatory compliance
Future-Proof Architecture
Regulation-Ready: Designed for an increasingly strict privacy landscape
Browser-Independent: Works regardless of browser privacy settings
Sustainable Approach: Long-term viability in a privacy-conscious market
The Technical Advantage
Sealmetrics' consentless tracking works because it fundamentally reimagines web analytics. Instead of trying to make individual tracking more private, it eliminates individual tracking entirely while still providing all the business intelligence needed for effective decision-making.
This approach represents the future of web analytics—where privacy protection and business intelligence aren't competing objectives, but complementary aspects of a superior analytics solution that serves both users and businesses better than traditional tracking methods.