In SealMetrics, TERM represents the smallest unit of measurement for any traffic source. It helps us precisely attribute where users come from. Here’s how we define TERM across different sources:
SEO Traffic: The TERM is the landing page URL where the user arrives.
Referrer Traffic: The TERM is the URL of the previous page (referrer) that sent the user.
Google Ads Traffic: The TERM corresponds to the keyword that triggered the ad.
UTM Term Traffic: The TERM is the value you set in the utm_term parameter.
This granular tracking helps you understand user intent and campaign performance better, without needing invasive tracking scripts.