How to track Google Ads Campaigns:
SealMetrics reads the utms located in your URLs.
By incorporating these URL tracking templates into your Google Ads campaigns, SEAL can track campaigns, terms/keywords, placements, or product IDs from Google Ads.
Google Search & Display (GDN):
{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}\{matchtype}}{ifcontent:{placement}}
Google Shopping:
{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}
And add this custom parameter:
{_term} = Gshopping-{product_partition_id}
DSA Campaigns:
{lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={targetid}
Only Display Campaigns:
{lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={placement}
You can add this code directly under the account level following these Google ads instructions:
Following these instructions, you can add the Google Ads value-track parameters directly under the Account level. Then, Google Ads will automatically add the value track parameters in all your campaigns, even the new ones.
Alternatively, if you prefer not to use the value track, SEAL can identify Google's gclid parameter and assign the click to the "google-ads" source, campaign, and term.
How do you know if I'm syncing the conversions properly?
You can follow these easy steps in your Google Ads Account.
