In the realm of web analytics, there are key concepts that help businesses better understand user behavior on their site. Below are some of the most important terms, from visits and pageviews to conversions and top-performing campaigns.
Understanding these metrics allows companies to optimize their strategies and measure the effectiveness of their marketing efforts.
Visits | A visit, o sea a visitor, is a click with an empty referrer or a referrer with a domain different from your domain |
Pageview | How many times a page has been viewed |
Conversions | Each time an action marked and assigned by the user has been accomplished, we suggest marking just the purchases as conversion |
Revenue | The pixel of conversion saves the value of every purchase so you can find the total amount of the purchases in the revenue section |
Micro conversion | Each time an action marked and assigned by the user has been accomplished. Ex. Add an item to the cart |
Cost | The total amount of your marketing investment |
Conversion rate | The number of users who converted as a percentage of the total number of users that visited your site |
Conversion type | The amount for conversion for each type of conversion assigned by you |
Top medium | The mediums that guarantee the most affluence (using a UTM that needs to be reassigned) for visits and conversions |
Top sources | The main sources from which your visitors came from for visits and conversions |
Top campaigns | Your best performing campaigns |
Top pages | The most seen pages with the number of views and entry pages |
Device size | From which size the visits came from in percentage: Desktop, tablet or mobile |
Device OS | The operating system of the devices from which the visits came from. Ex. Macos, windows, linux |