With SealMetrics, users can create a funnel based on micro conversions and events, such as analyzing a sales funnel. For example, a user might add an item to the cart, initiate checkout, and then complete a sale. The funnel can be easily adjusted, and changes automatically update both the graph and table.
​

The report shows traffic sources, visits, total conversions, micro conversions, add-to-cart actions, checkouts, and sales. It can be filtered by medium, campaign, terms, operating system, device, or country.
​

A key feature is the smart button, which converts the data into percentages, allowing users to see the percentage of visits that resulted in cart additions, checkouts, and completed sales. This helps identify weak points in the funnel, such as a drop in conversions from checkout to sales for a specific channel (e.g., Facebook).
​

Additionally, the report can be filtered by campaign to analyze performance per channel, with color coding (red and green) to highlight areas of growth or decline.