Content Grouping is a powerful feature in Sealmetrics that allows you to organize your page views into logical groups, enabling you to analyze related pages as a single unit. This feature helps you understand the performance of content categories rather than individual pages.
What is Content Grouping?
Content Grouping lets you categorize multiple URLs under a single group name. Instead of analyzing each page individually, you can group related pages together and get aggregated data for the entire group.
Example scenarios:
Group all blog posts under "Blog Content"
Categorize product pages as "Product Catalog"
Organize help documentation under "Support Pages"
Group checkout pages as "Purchase Flow"
How Content Grouping Works
When you implement content grouping, Sealmetrics will:
Collect page views from individual URLs as usual
Apply the group classification you've defined
Aggregate metrics for all pages within each group
Provide unified reporting for grouped content
Setting Up Content Grouping
Method 1: Global Tracker Configuration
The easiest way to add content grouping is through the Global Tracker in your Sealmetrics dashboard:
Access Global Tracker: Go to your Sealmetrics dashboard and navigate to the Global Tracker section
Select Page View: Choose "Page view" from the tracking options
Enable Content Grouping: Toggle "Yes" for "Add content grouping to your page view"
Configure Your Code: The tracker will automatically generate code with the
content_groupingparameter
Generated Code Example:
<script> /* SealMetrics Tracker Code */ (function() { var options = { account: '00000000000000000001234', event: 'pageview', content_grouping: 'custom-name', use_session: 1, }; var url="//app.sealmetrics.com/tag/v2/tracker"; // ... rest of tracking code })(); </script>
Key Configuration Parameters
When implementing content grouping, you'll work with these key parameters in your tracking code:
account: Your unique Sealmetrics account IDevent: Set to'pageview'for page view trackingcontent_grouping: The group name for the current page (e.g.,'blog-content','product-catalog')use_session: Session tracking parameter (typically set to1)
Important Notes:
Content group names should use lowercase and hyphens (e.g.,
'blog-content'instead of'Blog Content')Keep group names consistent across your site
The
content_groupingparameter must be included in every page view you want to group.
Best Practices
Define Clear Categories: Create logical groups that align with your business objectives and content strategy.
Use Consistent Naming: Maintain consistent naming conventions across your content groups for easier analysis.
Avoid Over-Grouping: Don't create too many groups - focus on meaningful categorizations that provide actionable insights.
Regular Review: Periodically review and update your content groups as your site structure evolves.
Common Use Cases
E-commerce Sites
Group product categories
Separate informational vs. transactional pages
Track funnel performance by content type
Content Publishers
Analyze performance by content topics
Compare different content formats
Measure engagement across content categories
SaaS Platforms
Group feature pages
Separate onboarding vs. support content
Track user journey through content types
Troubleshooting
Q: How do I update the content grouping for existing pages? A: You need to update the content_grouping parameter in your tracking code and redeploy it to your pages. The Global Tracker in your dashboard can help generate the updated code.
Q: Can I use the same content group name across different sections? A: Yes, but ensure it makes sense for your analysis. Pages with the same content_grouping value will be aggregated together regardless of their URL structure.
Q: What happens if I don't set a content_grouping parameter? A: Pages without a content_grouping parameter will not be included in content group reports, but will still appear in regular page-level analytics.
Q: How many content groups can I create? A: There's no strict limit, but we recommend keeping groups manageable (typically 10-20 groups) for optimal analysis.