What Are Event Properties?
Event properties in Sealmetrics are customizable key-value pairs to attach to any conversion or micro-conversion event you track. They provide additional context and metadata about each event, allowing for more detailed analytics and segmentation.
How Properties Work
When you track a conversion event using Sealmetrics, the basic tracking includes information like:
The event type (conversion/micro-conversion)
The event label (name of your conversion)
Page view information
Properties extend this functionality by letting you add custom dimensions to your events. For example:
properties: {
'custom-name-1': 'value-1',
'custom-name-2': 'value-2',
'product-id': '12345',
'price': '99.99',
'category': 'electronics'
}
Benefits of Using Properties
Richer Analytics: Collect more detailed information about each conversion
Better Segmentation: Filter and segment your reports based on property values
Marketing Attribution: Add campaign or channel information to understand which efforts drive conversions
Business-Specific Metrics: Customize tracking to your specific business needs
Implementation Examples
E-commerce Purchase Tracking
properties: { 'items-count': '3', 'payment-method': 'credit-card', 'shipping-country': 'Germany' }SaaS Subscription Tracking
properties: { 'plan-type': 'premium', 'subscription-term': 'annual', 'discount-applied': 'SPRING25', 'previous-plan': 'basic', 'account-size': 'team' }Lead Generation Tracking
properties: { 'lead-source': 'blog-post', 'interested-in': 'analytics-solution', 'company-size': '50-100', 'industry': 'healthcare' }How to Add Properties in Sealmetrics
Navigate to the conversion setup screen
Select "Yes" under "Add properties to your event:"
Define your custom property names and values in the tracking code
Implement the generated tracking code on your website.
Best Practices
Use Consistent Naming: Establish a naming convention for your properties
Track Only What's Needed: Focus on properties that provide actionable insights
Keep Property Names Descriptive: Use clear, self-explanatory names
Consider Data Types: While properties are stored as strings, maintain consistent formatting for numerical values
Document Your Properties: Keep an internal reference of what each property represents
Accessing Properties Data
Important Note: Properties are only available via API or BigQuery. The standard dashboard interface does not currently display property data.
To access and analyze your properties data, you have two options:
API Access: Query your data programmatically using our API
BigQuery Integration: Analyze your properties alongside other data in Google BigQuery
If you'd like to enjoy this feature, let us know by writing an email to [email protected]
By effectively utilizing event properties, you can transform Sealmetrics from a simple analytics tool into a powerful business intelligence platform tailored to your specific needs, all while maintaining a consentless approach to data collection.