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First Steps with Sealmetrics

Updated this week

Get up and running with Sealmetrics in under 5 minutes. This guide will walk you through account setup, tracking installation, and your first analytics insights.

Quick Setup Checklist

  • Create your Sealmetrics account

  • Install tracking code on your website

  • Verify data collection

  • Set up conversion goals

  • Explore your dashboard

Step 1: Account Creation

Sign Up Process

  1. Click "Try Sealmetrics" or "Sign Up"

  2. Enter your business email and create a password

  3. Verify your email address

  4. Complete your profile information

Account Configuration

  • Company Information: Add your company name and website

  • Industry Selection: Choose your business category

  • Team Size: Select your organization size

  • Use Case: Describe your primary analytics needs

Step 2: Install Tracking Code

Getting Your Tracking Code

  1. Navigate to "Settings" → "Installation"

  2. Copy your unique tracking code

  3. Choose your installation method

Installation Methods

Manual Installation

Add this code to your website's <head> section:

<script>
(function(s,e,a,l,m,t,r,i,c,s){
// Sealmetrics tracking code
// Your unique code will be provided in the dashboard
})(window,document,'script','sealmetrics');
</script>

WordPress Plugin

  1. Install the Sealmetrics WordPress plugin

  2. Enter your tracking ID in plugin settings

  3. Activate tracking across your site

Google Tag Manager

  1. Create a new Custom HTML tag

  2. Paste your Sealmetrics tracking code

  3. Set trigger to "All Pages"

  4. Publish your container

Shopify Integration

  1. Go to Online Store → Themes → Actions → Edit Code

  2. Open theme.liquid file

  3. Paste tracking code before </head>

  4. Save changes

Step 3: Verify Installation

Real-Time Verification

  1. Visit your website in a new browser tab

  2. Navigate to Sealmetrics dashboard

  3. Check "Real-Time" section for active visitors

  4. Confirm your visit appears in the data

Testing Checklist

  • Page views are being recorded

  • Traffic sources are identified correctly

  • Geographic data is appearing

  • Device information is captured

Step 4: Set Up Conversion Goals

Types of Goals

Page View Goals

  • Thank you pages

  • Confirmation pages

  • Specific landing pages

  • Download completion pages

Event Goals

  • Button clicks

  • Form submissions

  • Video plays

  • File downloads

E-commerce Goals

  • Purchase completions

  • Add to cart events

  • Checkout initiations

  • Revenue tracking

Goal Configuration

  1. Navigate to "Goals" → "Create New Goal"

  2. Choose goal type (Page View, Event, or E-commerce)

  3. Define goal conditions

  4. Set goal value (optional)

  5. Save and activate goal

Step 5: Explore Your Dashboard

Key Metrics Overview

  • Visits: Total unique visitors

  • Page Views: Total pages viewed

  • Conversion Rate: Goal completion percentage

  • Traffic Sources: Where visitors come from

Important Reports

  • Acquisition: Traffic source analysis

  • Behavior: Page performance and user flow

  • Conversions: Goal completion tracking

  • Real-Time: Live visitor activity

Dashboard Customization

  • Pin important metrics to overview

  • Create custom date ranges

  • Set up automated reports

  • Configure alert notifications

Common Setup Issues

Tracking Not Working

Symptoms: No data appearing in dashboard Solutions:

  • Verify tracking code placement

  • Check for JavaScript errors

  • Ensure code is on all pages

  • Wait 24 hours for data processing

Duplicate Tracking

Symptoms: Inflated page view numbers Solutions:

  • Remove duplicate tracking codes

  • Check for multiple analytics tools

  • Verify single installation per page

Missing Conversions

Symptoms: Goals not recording properly Solutions:

  • Verify goal configuration

  • Test goal triggers manually

  • Check page URL matching

  • Confirm event firing

Next Steps

Week 1: Foundation

  • Monitor basic metrics daily

  • Verify all pages are tracked

  • Set up essential conversion goals

  • Familiarize yourself with dashboard

Week 2: Optimization

  • Analyze traffic source performance

  • Identify top-performing content

  • Set up additional conversion goals

  • Create custom segments

Month 1: Advanced Features

  • Implement e-commerce tracking

  • Set up funnel analysis

  • Create custom reports

  • Integrate with other tools

Best Practices

Data Quality

  • Consistent Tracking: Ensure tracking on all pages

  • Goal Alignment: Set up goals that match business objectives

  • Regular Monitoring: Check data quality weekly

  • Team Training: Educate team members on analytics

Privacy Compliance

  • No Consent Required: Sealmetrics is cookieless by design

  • Data Protection: All data is aggregated and anonymous

  • Legal Compliance: Automatically compliant with GDPR/CCPA

  • Transparency: Communicate privacy-first approach to users

Performance Optimization

  • Minimal Impact: Tracking code is lightweight and fast

  • Async Loading: Code loads asynchronously

  • CDN Delivery: Global content delivery network

  • Regular Updates: Automatic code updates and improvements

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