We are a privacy-first company before we are an analytics company.

Before working on any information or report, we ask ourselves if this information truly adheres to our privacy-first approach and whether we are safeguarding users' privacy. Once we're confident, we proceed with the work.

Adopting a privacy-first mindset helps us decide which reports will be most beneficial to our clients and aligns with our long-term goals.

Not at all. We take it a step further. We don’t track anything that could compromise users' privacy. For example, if tracking a particular KPI would violate users' privacy, we won’t track it, even if it's permitted by regulations.

Our stance has been clear from the beginning: for us, privacy is not just a policy; it's a philosophy. As some of our team members are marketers, we wanted a web analytics solution that respects both user and company privacy while being effective for data-driven decision-making. Our priority is to protect users' privacy, even if it means being more restrictive than some regulations. This way, users, professionals, and companies can trust that they are working with a privacy-compliant solution.

Before developing SEAL Metrics, we consulted with numerous lawyers and privacy specialists. Our goal was to create a privacy-focused web analytics solution that wouldn’t be rendered obsolete if privacy regulations became more stringent.

We understood that GDPR, the ePrivacy Directive, CCPA, PECR, and all new regulations that may arise in the future share one overarching goal: protecting the privacy of citizens. Privacy is an inherent human right, so SEAL Metrics does not track individuals.

SEAL Metrics doesn’t track people’s online journeys or individual activities; it’s impossible to connect our data to any specific person.impossible to connect our data with a person.