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How we track data

SEAL metrics keep in mind this information and can generate excellent reports for marketers for making decisions:

  1. Common user agent
  2. Time Stamp
  3. URL
  4. Referral URL

SEAL metrics track «hits»; SEAL doesn’t track any kind of journey or individual path (being eprivacy directive compliant). So, if there are 25 people on your site, SEAL doesn’t know how your visitors are browsing your site. We track in an aggregated way.

SEAL metrics work with a javascript embedded in your website:

SEAL tracker code:

<script>
 /* SealMetrics Tracker Code */
 var oSm = window.oSm || {};
 oSm.account = '000000000000000000001234';
 oSm.event = 'pageview';
 oSm.decore = 1;
 !function(e){var t="//app.sealmetrics.com/tag/tracker";window.oSm=oSm,window.smTrackerLoaded?sm.tracker.track(e.event):Promise.all([new Promise(function(e){var n=document.createElement("script");n.src=t,n.async=!0,n.onload=function(){e(t)},document.getElementsByTagName("head")[0].appendChild(n)})]).then(function(){sm.tracker.track(e.event)})}(oSm);
 /* End SealMetrics Tracker Code */
</script>

This pixel must be added to all your pages.

On the other hand, you can add an event code to count micro conversions and conversions:

<script>
/* SealMetrics Tracker Code */
var oSm = window.oSm || {};
 oSm.decore = 1;
 oSm.event = 'conversion';
 !function(e){var t="//app.sealmetrics.com/tag/tracker";window.oSm=oSm,window.smTrackerLoaded?sm.tracker.track(e.event):Promise.all([new Promise(function(e){var n=document.createElement("script");n.src=t,n.async=!0,n.onload=function(){e(t)},document.getElementsByTagName("head")[0].appendChild(n)})]).then(function(){sm.tracker.track(e.event)})}(oSm);
/* End SealMetrics Tracker Code */
</script>

You can add as many parameters as you need, like Postal Code, City, etc. follow our wizard and add as many parameters as you need, always respecting privacy regulations.

SEAL Metrics starts to track in real-time once pixels are added.

SEAL Metrics counts every single page view in an aggregated way. SEAL doesn’t track individual or anonymized journeys. SEAL counts page views (hits).

Once the conversion is done, the conversion pixel is triggered, which means SEAL will count another conversion.

Updated on octubre 26, 2022

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