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How to track Google Ads Campaigns

SEAL reads the utms located in your URLs,

Adding these URL templates in your Google Ads Campaigns, SEAL will be able to track campaigns, terms/keywords or placement, or productids from Google Ads.

  • Google Search & Display (GDN):
    {lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}_{matchtype}}{ifcontent:{placement}} 
  • Google Shooping:
    {lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}
    And add this custom parameter:
     {_term} = Gshopping-{product_partition_id}
  • DSA Campaigns:
    {lpurl}?utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={targetid}
  • Only Display Campaigns:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={placement}

You can add this code directly under the account level following these google ads instructions:

https://support.google.com/google-ads/answer/6305348?hl=en

Following these instructions, you can add the value track directly under the Account level. Then, Google Ads will automatically add the value track parameters in all your campaigns, even in the new ones.

On the other hand, if you don’t want to work with the value track, SEAL can detect the Google’s gclid parameter and assign the click to «google-ads» source, campaign, and term.

Updated on octubre 26, 2022

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