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How to track Google Ads Campaigns

SEAL reads the utms located in your URLs,

Adding these URL templates in your Google Ads Campaigns, SEAL will be able to track Campaigns, Terms or placement, or productids from Google Adwords.

  • Google Search & Display (GDN):
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}_{matchtype}}{ifcontent:{placement}} 
  • Google Shooping:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}
    And add this custom parameter:
     {_term} = Gshopping-{product_partition_id}
  • DSA Campaigns:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={targetid}
  • Only Display Campaigns:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={placement}
Updated on junio 7, 2021

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