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How to track Google Ads Campaigns

SEAL reads the utms located in your URLs,

Adding these URL templates in your Google Ads Campaigns, SEAL will be able to track campaigns, terms/keywords or placement, or productids from Google Ads.

  • Google Search & Display (GDN):
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}_{matchtype}}{ifcontent:{placement}} 
  • Google Shooping:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}
    And add this custom parameter:
     {_term} = Gshopping-{product_partition_id}
  • DSA Campaigns:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={targetid}
  • Only Display Campaigns:
    {lpurl}?utm_medium=cpc&utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={placement}

You can add this code directly under the account level following these google ads instructions:

https://support.google.com/google-ads/answer/6305348?hl=en

Updated on noviembre 22, 2021

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