How Ecommerce package works

The main difference between the Basic/Audit Package and Ecommerce Package is that the Ecommerce Package shows how many conversions each source, medium, campaigns and even term generates.

How can we track conversions by source if we don’t track individual customer journeys?

We have created a Source-ID System (SIS). This system creates an ID for every referral to your site. For example:

If a user accesses your website from SEO and the landing page is your Home Page, the SIS creates a source-id with the number 1.

You’ll see this source-id added in your URL with the parameter

So, every time a user visits your website from SEO and lands on your Home Page, Seal Metrics tracker code will add ?_adin=1.

Seal Metrics is going to use this source-id (adin) to assign it, when the conversion is done to the correct adin.

How does Seal Metrics know the correct adin per each conversion?

Once Seal Metrics adds the adin for each visitor, every time your visitor makes a page view, Seal Metrics will keep the adin in every page view up to the end of the journey.

For example:

  1. Access to from this link.
  2. Visit the Pricing page
  3. Visit the Why page

You’ll see how adin parameter is at the end of the url.

Once you convert in Seal Metrics, our conversion pixel, we’ll check which is the adin that makes the conversion

_Adin Architecture explained:

There are some important points to explain how _adin works:

  1. _adin code is a unique id code for each mix of source – medium – campaign – term – landing page.
  2. _adin code is generated automatically each time Seal Metrics detects a new referrer/utms.
  3. _adin code never tracks or will track user id. We don’t track Users!!

Important _adin Recommendations:

Normally, the _adin parameter shouldn’t affect SEO. But Google could index some of your URLs with our _adin parameter.

Normally this shouldn’t happen!!! Google algos are smart enough to detect if a parameter must be indexed or not. But, we can avoid SEO problems following these easy recommendations:

Disallow _adin parameter in your Robot.txt file

Add this line in your robots.txt fil. As you can see in our robots.txt

Disallow: *?_adin=*

We even go further and let Google knows that parameter _adin should be ignored.

Inform Google via Google Search Console:

and Save 🙂

Updated on noviembre 22, 2021

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