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How does SEAL calculate visitors?

For SEAL Metrics a visitor is the click with:

  1. empty referrer
  2. a referrer with a domain different than your domain.

For example, if a hit is loaded and this hit has no referrer, then SEAL understands this hit is coming from Direct traffic.

On the other hand, if a hit is loaded and this hit has a referrer different than your domain, for example, google.com, l.facebook.com,…. then SEAL understands this hit is not a page view, it’s a visitor.

We know this system is not as accurate as a session or unique visitor tracked with a cookie. Even, if the same user is visiting your site three times from SEO, for example, SEAL will count 3 visitors.

This is the more accurate way to count visitors while we are respectful with the privacy of your visitors.

Updated on marzo 9, 2022

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