SaaS Metrics Dashboard & Analytics Setup

<script> function trackUserSignup(signupData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'microconversion', label: 'User Signup', ignore_pageview: 1, use_session: 1, properties: { // Registration details signup_method: signupData.method, // 'email', 'google', 'github', 'sso' user_type: signupData.userType, // 'individual', 'team', 'enterprise' plan_selected: signupData.planSelected, // 'free', 'starter', 'pro', 'enterprise' // Company information company_size: signupData.companySize, // '1-10', '11-50', '51-200', '200+' industry: signupData.industry, use_case: signupData.useCase, // Marketing attribution signup_source: signupData.source, // 'organic', 'paid', 'referral', 'direct' campaign: signupData.campaign, referrer: signupData.referrer, // Context trial_length: signupData.trialLength, // days onboarding_flow: signupData.onboardingFlow, // 'standard', 'guided', 'self_serve' // Technical context signup_page: window.location.pathname, device_type: /Mobile|Android|iPhone|iPad/.test(navigator.userAgent) ? 'mobile' : 'desktop', signup_time: new Date().toISOString() } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } </script>

<script> function trackTrialActivation(activationData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'microconversion', label: 'Trial Activated', ignore_pageview: 1, use_session: 1, properties: { // Trial details trial_plan: activationData.trialPlan, trial_duration_days: activationData.trialDuration, features_included: activationData.featuresIncluded, // User setup setup_completed: activationData.setupCompleted, profile_completion: activationData.profileCompletion, // percentage team_members_invited: activationData.teamMembersInvited, // Onboarding progress onboarding_steps_completed: activationData.onboardingStepsCompleted, onboarding_completion_rate: activationData.onboardingCompletionRate, tutorial_completed: activationData.tutorialCompleted, // First actions first_project_created: activationData.firstProjectCreated, first_data_imported: activationData.firstDataImported, first_integration_connected: activationData.firstIntegrationConnected, // Time to activation signup_to_activation_hours: activationData.signupToActivationHours, activation_method: activationData.activationMethod // 'email_verification', 'phone_verification', 'admin_approval' } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } </script>

<script> function trackFeatureUsage(featureData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'custom', label: 'Feature Usage', ignore_pageview: 1, use_session: 1, properties: { // Feature identification feature_name: featureData.featureName, feature_category: featureData.featureCategory, // 'core', 'advanced', 'premium' feature_type: featureData.featureType, // 'creation', 'analysis', 'collaboration', 'integration' // Usage context user_plan: featureData.userPlan, user_role: featureData.userRole, // 'owner', 'admin', 'member', 'viewer' days_since_signup: featureData.daysSinceSignup, usage_frequency: featureData.usageFrequency, // 'first_time', 'occasional', 'regular', 'power_user' // Feature interaction session_duration_minutes: featureData.sessionDuration, actions_performed: featureData.actionsPerformed, data_processed_items: featureData.dataProcessed, // Feature success indicators task_completed: featureData.taskCompleted, result_exported: featureData.resultExported, result_shared: featureData.resultShared, // User experience help_accessed: featureData.helpAccessed, error_encountered: featureData.errorEncountered, feedback_provided: featureData.feedbackProvided, // Business context feature_tier: featureData.featureTier, // 'free', 'paid', 'enterprise' billing_impact: featureData.billingImpact, // usage-based billing collaboration_involved: featureData.collaborationInvolved } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } // Auto-track feature usage on key interactions document.addEventListener('click', function(e) { const featureElement = e.target.closest('[data-feature]'); if (featureElement) { const featureName = featureElement.getAttribute('data-feature'); trackFeatureUsage({ featureName: featureName, featureCategory: featureElement.getAttribute('data-feature-category') || 'core', userPlan: window.userPlan || 'unknown', daysSinceSignup: window.daysSinceSignup || 0 }); } }); </script>

<script> function trackSubscriptionEvent(subscriptionData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: subscriptionData.eventType, // 'purchase' for upgrades, 'microconversion' for others label: subscriptionData.eventLabel, value: subscriptionData.monthlyValue, ignore_pageview: 1, use_session: 1, properties: { // Subscription details subscription_action: subscriptionData.action, // 'upgrade', 'downgrade', 'cancel', 'reactivate' from_plan: subscriptionData.fromPlan, to_plan: subscriptionData.toPlan, billing_cycle: subscriptionData.billingCycle, // 'monthly', 'annual' // Pricing monthly_value: subscriptionData.monthlyValue, annual_value: subscriptionData.annualValue, price_change: subscriptionData.priceChange, // Plan features user_seats_change: subscriptionData.userSeatsChange, storage_change: subscriptionData.storageChange, features_gained: subscriptionData.featuresGained, features_lost: subscriptionData.featuresLost, // Customer context customer_lifetime_months: subscriptionData.lifetimeMonths, previous_plan_duration: subscriptionData.previousPlanDuration, total_revenue_to_date: subscriptionData.totalRevenue, // Conversion context trigger_event: subscriptionData.triggerEvent, // 'usage_limit', 'feature_request', 'sales_contact' discount_applied: subscriptionData.discountApplied, discount_code: subscriptionData.discountCode, // Timing trial_to_paid_days: subscriptionData.trialToPaidDays, upgrade_reason: subscriptionData.upgradeReason, // Payment payment_method: subscriptionData.paymentMethod, payment_success: subscriptionData.paymentSuccess } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } // Example usage for different subscription events function trackUpgrade(upgradeData) { trackSubscriptionEvent({ eventType: 'purchase', eventLabel: 'Plan Upgrade', action: 'upgrade', monthlyValue: upgradeData.newMonthlyValue, ...upgradeData }); } function trackCancellation(cancellationData) { trackSubscriptionEvent({ eventType: 'microconversion', eventLabel: 'Subscription Cancelled', action: 'cancel', ...cancellationData }); } </script>

<script> function trackUserActivity(activityData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'custom', label: 'User Activity', ignore_pageview: 1, use_session: 1, properties: { // Activity metrics session_duration_minutes: activityData.sessionDuration, pages_visited: activityData.pagesVisited, actions_performed: activityData.actionsPerformed, features_used: activityData.featuresUsed.length, feature_list: activityData.featuresUsed, // Engagement indicators data_created: activityData.dataCreated, data_modified: activityData.dataModified, collaborations_initiated: activityData.collaborationsInitiated, integrations_used: activityData.integrationsUsed, // User context user_segment: activityData.userSegment, // 'new', 'growing', 'established', 'power_user' plan_type: activityData.planType, days_since_last_activity: activityData.daysSinceLastActivity, weekly_active_days: activityData.weeklyActiveDays, // Product adoption core_features_adopted: activityData.coreFeaturesAdopted, advanced_features_adopted: activityData.advancedFeaturesAdopted, onboarding_completion: activityData.onboardingCompletion, // Business value indicators projects_created: activityData.projectsCreated, reports_generated: activityData.reportsGenerated, api_calls_made: activityData.apiCallsMade, // Satisfaction indicators support_tickets_created: activityData.supportTicketsCreated, feedback_submitted: activityData.feedbackSubmitted, nps_score: activityData.npsScore } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } // Track activity at session end or periodically window.addEventListener('beforeunload', function() { if (window.sessionActivityData) { trackUserActivity(window.sessionActivityData); } }); // Track activity every 10 minutes for long sessions setInterval(function() { if (window.sessionActivityData) { trackUserActivity(window.sessionActivityData); // Reset counters for next interval window.sessionActivityData.actionsPerformed = 0; window.sessionActivityData.pagesVisited = 0; } }, 600000); // 10 minutes </script>

<script> function trackViralActivity(viralData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'microconversion', label: 'Viral Activity', ignore_pageview: 1, use_session: 1, properties: { // Viral action viral_action: viralData.action, // 'invite_sent', 'share_created', 'referral_made' viral_channel: viralData.channel, // 'email', 'social', 'link', 'in_app' // Invitation details invitations_sent: viralData.invitationsSent, invitation_method: viralData.invitationMethod, custom_message_included: viralData.customMessageIncluded, // Share details content_shared: viralData.contentShared, // 'dashboard', 'report', 'project' share_permissions: viralData.sharePermissions, // 'view', 'edit', 'admin' public_share: viralData.publicShare, // Referral program referral_code_used: viralData.referralCodeUsed, referral_incentive: viralData.referralIncentive, referrer_reward: viralData.referrerReward, // User context user_tenure_days: viralData.userTenureDays, user_plan: viralData.userPlan, user_satisfaction: viralData.userSatisfaction, // Viral coefficient tracking network_size: viralData.networkSize, previous_viral_actions: viralData.previousViralActions, viral_loop_stage: viralData.viralLoopStage // 'initial', 'secondary', 'tertiary' } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } </script>

<script> function trackAdoptionMilestone(milestoneData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'microconversion', label: 'Adoption Milestone', ignore_pageview: 1, use_session: 1, properties: { // Milestone identification milestone_name: milestoneData.milestoneName, milestone_type: milestoneData.milestoneType, // 'onboarding', 'usage', 'value', 'expansion' milestone_category: milestoneData.category, // 'first_value', 'habit_formation', 'expansion' // Milestone details milestone_value: milestoneData.value, // numeric value of milestone milestone_unit: milestoneData.unit, // 'projects', 'reports', 'api_calls', 'collaborators' // User journey days_to_milestone: milestoneData.daysToMilestone, milestone_sequence: milestoneData.milestoneSequence, // which milestone in the journey previous_milestone: milestoneData.previousMilestone, // Context user_plan_at_milestone: milestoneData.planAtMilestone, team_size_at_milestone: milestoneData.teamSizeAtMilestone, features_used_to_reach: milestoneData.featuresUsedToReach, // Success indicators milestone_impact_on_retention: milestoneData.retentionImpact, milestone_impact_on_expansion: milestoneData.expansionImpact, // Business value revenue_at_milestone: milestoneData.revenueAtMilestone, usage_intensity: milestoneData.usageIntensity, // 'light', 'moderate', 'heavy' // Predictive indicators next_milestone_prediction: milestoneData.nextMilestonePrediction, churn_risk_after_milestone: milestoneData.churnRiskAfterMilestone, upgrade_probability: milestoneData.upgradeProbability } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } // Example milestone triggers function checkAdoptionMilestones(userActivity) { // First project created if (userActivity.projectsCreated === 1 && !userActivity.milestonesReached.includes('first_project')) { trackAdoptionMilestone({ milestoneName: 'first_project_created', milestoneType: 'onboarding', value: 1, unit: 'projects', daysToMilestone: userActivity.daysSinceSignup }); } // Power user threshold (100 API calls) if (userActivity.totalApiCalls >= 100 && !userActivity.milestonesReached.includes('power_user')) { trackAdoptionMilestone({ milestoneName: 'power_user_threshold', milestoneType: 'usage', value: userActivity.totalApiCalls, unit: 'api_calls', daysToMilestone: userActivity.daysSinceSignup }); } } </script>

<script> function trackSaaSExperiment(experimentData) { (function() { var options = { account: 'YOUR_ACCOUNT_ID_HERE', event: 'custom', label: 'A/B Test Interaction', ignore_pageview: 1, use_session: 1, properties: { // Experiment details experiment_name: experimentData.experimentName, experiment_id: experimentData.experimentId, variant: experimentData.variant, // User context user_segment: experimentData.userSegment, user_plan: experimentData.userPlan, user_tenure: experimentData.userTenure, // Interaction interaction_type: experimentData.interactionType, // 'view', 'click', 'conversion' feature_affected: experimentData.featureAffected, // Outcome conversion_achieved: experimentData.conversionAchieved, conversion_value: experimentData.conversionValue, // Statistical context confidence_level: experimentData.confidenceLevel, statistical_significance: experimentData.statisticalSignificance } }; var url="//app.sealmetrics.com/tag/v2/tracker";function loadScript(callback){var script=document.createElement("script");script.src=url;script.async=true;script.onload=function(){if(typeof callback==="function"){callback();}};script.onerror=function(){console.error("Error loading script: "+url);};document.getElementsByTagName("head")[0].appendChild(script);}loadScript(function(){options.id=Math.floor((Math.random()*999)+1);if(window.sm){var instance=new window.sm(options);instance.track(options.event);}else{console.error("sm2 plugin is not available");}}); })(); } </script>

// Dashboard configuration for different stakeholders const dashboardConfigs = { // Executive Dashboard executive: { metrics: ['MRR', 'ARR', 'Churn Rate', 'CAC', 'LTV'], timeframe: 'monthly', segments: ['plan_type', 'company_size'] }, // Product Team Dashboard product: { metrics: ['Feature Adoption', 'User Engagement', 'Onboarding Completion', 'Churn by Feature'], timeframe: 'weekly', segments: ['user_segment', 'feature_usage'] }, // Customer Success Dashboard customer_success: { metrics: ['Health Score', 'Usage Trends', 'Support Tickets', 'NPS'], timeframe: 'daily', segments: ['risk_level', 'plan_type', 'tenure'] }, // Marketing Dashboard marketing: { metrics: ['Acquisition', 'Activation', 'Attribution', 'CAC by Channel'], timeframe: 'weekly', segments: ['traffic_source', 'campaign', 'user_type'] } };

<script> // Set up automated monitoring for key SaaS metrics function setupSaaSMonitoring() { // Monitor for churn risk indicators if (window.userMetrics && window.userMetrics.churnRiskScore > 70) { trackChurnIndicators({ churnRiskScore: window.userMetrics.churnRiskScore, riskCategory: 'high', triggerEvent: 'automated_monitoring' }); } // Monitor for expansion opportunities if (window.userMetrics && window.userMetrics.usageGrowth > 50) { trackAdoptionMilestone({ milestoneName: 'expansion_opportunity', milestoneType: 'expansion', usageGrowth: window.userMetrics.usageGrowth }); } } // Run monitoring checks periodically setInterval(setupSaaSMonitoring, 3600000); // Every hour </script>