• SEO recommendations with _adin parameter

    The _adin parameter shouldn’t affect SEO. Google algorithms are smart enough to detect if a parameter must be indexed or not. In very few cases, Google has indexed URLs with our _adin parameter. We’ve spoken with 10 of the best SEO experts who have audited our _adin parameter. They all…

  • How to track Facebook Ads Campaigns

    SEAL will read your utms to know the source of the click. ?utm_medium=cpc&utm_source=facebook&utm_campaign=campaign-name&utm_term=adtext-name If you don’t want to work with UTMs, SEAL can detect the Facebook Ads fbclid parameter and assign the click to «facebook-ads» source, campaign, and term.

  • Welcome to Seal Metrics

    Welcome to SEAL, we are privacy-first analytics. Our main goal is to help marketers make decisions with legal confidence. SEAL was born once the ePrivacy Directive was published, so we started to develop once we have confidence about the privacy regulations. All the data that you can see in SEAL…

  • How to track AJAX forms

    If you are working with AJAX forms, please follow these steps to track conversions when an ajax form is submitted: Add SEAL’s tracking pixel to all your website pages. Once a user submits the form, this code will be triggered:

  • How to track Google Ads Campaigns

    SEAL reads the utms located in your URLs, Adding these URL templates in your Google Ads Campaigns, SEAL will be able to track campaigns, terms/keywords or placement, or productids from Google Ads. Google Search & Display (GDN):{lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={ifsearch:{keyword}_{matchtype}}{ifcontent:{placement}}  Google Shooping:{lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={_term}And add this custom parameter: {_term} = Gshopping-{product_partition_id} DSA Campaigns:{lpurl}?utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={targetid} Only Display Campaigns:{lpurl}?utm_medium=cpc&utm_medium=cpc&utm_medium=cpc&utm_source=google&utm_campaign={Campaignid}&utm_term={placement}…